Word: displayer
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...change, not its editorial policy or contents, but its size. It is going to be smaller and undoubtedly fatter -approximately the same size as Hearst's Cosmopolitan or Good Housekeeping. The change goes into effect with the Jan. 12, 1929, issue. Advertising rates will remain the same, though display space will necessarily be smaller...
Along with the change in size, Liberty offers to advertisers a wide variety of display shapes. The lineage system is to be abolished, and all advertising based on fractions of a page, ⅔, ½, ⅓, ¼, 1/6, ⅛ (1/12), (1/24), If an advertiser wants to buy one-third page, he has his choice of a tall, thin space (one full column) or a square space (one-half of two columns). Thus, the flexibility of the Liberty scheme. Two-page spreads can also be purchased in several fractions and shapes, in rotogravure...
...civic proposition, and bringing it home to each individual, Mr. Rosing and the sponsors of the Company point to the millions of dollars spend by Americans each year on the musical education of children, and say that after they are educated, these young people have little opportunity to display their talents adequately. For, with few exceptions, the American artist has little honor in his own country. It is desired to establish the fact that American artists are as good as any, and that the United States can provide a training equal to that secured anywhere else...
...Widener Treasure Room has at present on display a collection of rare and valuable Oliver Goldsmith manuscripts. These original copies have been placed on exhibition in recognition of the two hundredth anniversary of the birth of the Irish author. The collection of the Treasure Room itself has been supplemented by the loan of several note-worthy manuscripts from the library of A. H. Parker '97. The most interesting books on display are: a very rare first edition of "The Traveller" with an inscription by the author; Horace Walpole's private copy of the "Retaliation," which was printed...
Drawing on Display...