Word: disneyland 
              
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 Dates: during 1980-1989 
         
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...chairman who comes up with some of the most outlandish schemes, which subordinates must either make happen or give the boss a good reason why not. "We all live in mortal terror that Michael will come up with ten new ideas a day," says Robert Fitzpatrick, president of Euro Disneyland. Eisner once proposed building a skyscraper hotel in the shape of Mickey. But much of the time Eisner is only trying to provoke his subordinates into even better notions. "My primary interest is ideas," says Eisner. "The rest is kind of housekeeping to me. I understand business...
...with Eisner at the helm, Disney has not lost its obsessive attention to detail. Eisner aims to impress Parisians with a fluent opening-day speech at Euro Disneyland four years from now, so he has dusted off a college French textbook and hired a French-speaking limousine driver through a want ad. Walking through Disneyland one Sunday afternoon, he peered at the plastic | leaves on the Swiss Family Robinson tree house, noting that they periodically wear out and need to be replaced leaf by leaf at a cost of $500,000. As his family strolled the park...
...Disney team sees endless possibilities for its empire -- a new Disneyland in South America or Asia; a new American theme park based on the workplace, where visitors would watch ice cream, baseball bats and computer chips being made. Muses Roy Disney: "I suspect my father and uncle would be pleased with the direction we're going. The world has changed to the point where they'd probably be doing a lot of the same things." That portends well for the Eisner regime. "I see myself here forever," says Eisner. Inevitably, though, another new crew of Disnoids will be taking over...
Last week Disney's fanfare machine worked overtime to observe two special occasions. Tokyo Disneyland marked its fifth anniversary with a song-and-dance wingding featuring 800 performers and a nighttime parade of 44 twinkly floats. In Los Angeles the animated personalities of Mickey, Minnie and Donald frolicked on the Academy Awards show to celebrate the mouse's 60th birthday this year, an event Disney will observe with all the frills this fall...
...that Disney's Golden Age is only beginning. The company will break ground this summer for a $2 billion Euro Disneyland near Paris, which is expected to open in 1992. At the Florida park, Disney is building $1.4 billion worth of new attractions. In animation, the company aims to release one new feature-length fantasy every year, an ambition Walt never achieved. Two are due in 1988: Who Framed Roger Rabbit? in June and Oliver and Company at Thanksgiving time. And coming to a mall near you is a Disney Store in which the company will sell thousands of licensed...