Word: discounted
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Student Rate: $3 discount w/ valid...
...American troops stationed in the Persian Gulf. Families of servicemen and -women are invited to go into the chain's stores and videotape holiday messages for them. The J.C. Penney's in East Brunswick, N.J., is kindling the holiday spirit with a giveaway. Customers can get a $10 discount on new coats by turning in any old coat; the used garments are then donated to the needy...
...Hanukkah this year. But while they may buy nearly as many presents as last year, they may shop for them in different places. More than a fourth of the people surveyed by Leo Burnett last week said they plan to do much of their Christmas shopping this year in discount stores. Among the well- managed retailers surging ahead of the pack as a result: the Gap, Wal-Mart, Mervyn's, T.J. Maxx, Costco and Crate & Barrel in Chicago, which specializes in moderately priced housewares. Quality retailers expected to excel by offering affordable luxury range from Dillard department store to Crabtree...
...involve" the consumer. "It starts to reduce the amount of logic readers use," explains Kikoler. "They tend to become more childlike." Katie Muldoon, president of HDM Muldoon, a New York City direct-marketing agency, has discovered that an offer to cut prices 50% works better than a 65% discount, which consumers consider too good to be true. Disabled American Veterans has found that when gummed, individualized address labels are included, the response rate (35%) is almost twice that for mailings without stickers...
...Discount stores like Syms and Daffy's still draw customers by offering sharp suits (including some unsold European-designer merchandise) at sharply cut prices. Designers and retailers who work the high end with a continental flair are also flourishing. GFT USA, the American branch of the large Italian textile company that manufactures and distributes such lines as Armani and Joseph Abboud throughout the U.S., estimates that it has cornered 20% of the higher-priced men's market (anywhere from $800 up), about double its share of only five years ago. Says Alan Bilzerian, who sells his own line of stylishly...