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...severity, since it is difficult to gauge accurately the deadliness of a newly emerging infection in real time. "The declaration of a pandemic does not suggest that there has been any change in the behavior of the virus," said Dr. Thomas Frieden in his first press conference as director of the Centers for Disease Control and Prevention (CDC). "It only means that it is spreading in more parts of the world." (See pictures of thermal scanners hunting for swine...
...director-general Dr. Margaret Chan stressed that the agency was declaring the pandemic a "moderate" one, given that the majority of infections are controllable with proper antiviral treatments. But the health agency has met with criticism recently for delaying the pandemic declaration for fear, in part, of stoking public panic...
...Here in the U.S., the Phase 6 declaration isn't going to change what we do day to day," said Dr. Anne Schuchat, director of the CDC's National Center for Immunization and Respiratory Diseases. The Department of Health and Human Services has allocated $1 billion to the development, testing and production of an H1N1 vaccine, and five different companies, including GlaxoSmithKline and Sanofi-Aventis, currently have the seed virus from CDC that will form the core of the immunization. But a vaccine won't be ready until September at the earliest, and even then, it won't be clear...
...There will be more aggression in Phase 2 of the campaign, says Jay Spenchian, GM's executive director of corporate advertising strategy, who describes his company's current relationship with its customers almost as if it were a lovers' quarrel. "When you've had a disagreement with somebody and you acknowledge what they're feeling, it can really help them hear you," he says. And while he acknowledges that some within his firm were concerned about the image of a disabled athlete, they became convinced that the one-legged runner was an apt visual metaphor for overcoming adversity...
...with 70% in the same month of 2008. In some other resorts, it was down to single figures. And most of the visitors who came were Mexicans, not foreigners. "It was like first getting a cough and then getting hit over the head with a shovel," says Marc Murphy, director of the Riviera Nayarit tourism board. (See pictures of swine flu in Mexico...