Word: dips
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...theme running through the 1958 fourth quarter and year-end reports. It was the salutary effect of a new drive for efficiency and productivity. A few years ago, declining sales usually meant a decline in profits. But now many a company can post smart profits even when sales dip. Goodyear Tire & Rubber was down 3.8% in sales for 1958, yet managed to hit record profits, up 2% to $6.08 per share. After a poor third quarter, Reynolds Metals did so well in the last quarter that it actually increased its full-year earnings slightly, to $3.25 per share. Du Pont...
...advertisers in the anniversary issue had to pay for their ads. Dozens of bylined articles were donated to the cause by literate or semiliterate types from all the stages of show business. Determined readers could dip into an essay on sin in the cinema by a translator of foreign subtitles named Herman Weinberg ("Surely, it is not sophistication to revel in bosoms and behinds"). They could sample Playwright William Saroyan at his most incomprehensible ("Squawking is futile unless it's something else at the same time, such as art, which is also futile unless it is something else...
Tucked into a dip in the plateau to avoid challenging the famed outline of the Parthenon, Athens' Acropolis Museum is an inconspicuous but memorable shrine to the great moment when European art was born. In little more than a century, Greek sculpture passed from the archaic, which was mainly imported, to the classical and home grown. The austere Greek figures of the 6th century B.C. gave way to the playful and nearly human marbles of the 5th century. This moment of new birth, perhaps the most important in art history, is newly documented as the Acropolis Museum celebrates...
Though Reynolds' first-place Camel slipped .9% to 63.5 billion cigarettes in the domestic market and American Tobacco's second-place Pall Mall gained 6.4% to 58 billion, American was hurt by a 9.2% dip in sales of its third-place Lucky Strike, to 47.2 billion. Furthermore, neither of its filters-Hit Parade or Tareyton-broke into the top 15 brands. Meantime, Reynolds sped ahead on the sales of its Winston, up 5.5% to 42.3 billion, ranking it as the top-selling filter and No. 4 among all brands. Reynolds' filtered Salem also took over first place...
...Computer Research Corp. of Hawthorne, Calif. (TIME, Oct. 6, 1952). Since then it has moved fast, boosted its research and development bill from $2,600,000 (1.1% of sales) to $14 million (3.6% of sales). This year's heavy research outlay is the chief reason why earnings will dip from last year's $18 million to about $15 million, on expected sales of some $400 million...