Word: dior
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...dorm were plenty riled at Christian Dior's droopy New Look last summer. . . . But now, we heartily approve of Mr. Dior's New Short Look [TiME, Feb. 23], which we hope will soon soar up to knee length. Foolish women who have splurged on the New Look can cut the extra yardage off their skirts, use it for sofa covers, or send it to Europe to clothe destitute children...
Most of his daytime dresses stopped at the calf, about where they had been two years ago. One black silk number called the Quartier Latin barely covered the model's knees. Dior, who boasts he does the biggest U.S. business in Paris, thought he knew what U.S. women wanted...
...Despite Dior's deviation, other Paris dressmakers grimly carried on the New Look's long skirts, pinched waists, and other handicaps to normal activity. Example: heavy "riding habit" skirts that weigh six pounds. The hobble skirt was everywhere, usually split to the knee to leave the wearers some power of locomotion...
...dressmakers tried hard to turn out eye-catching eccentricities. Dior showed knee-length gaiters (see cut). A Schiaparelli handout gushed: "What could be more heartening to a world in crisis than a face veil tumbled over with roses?" Another Schiaparelli heartener: fire-engine red stockings shouting out from under petticoats that hung six inches below dress hems. Jacques Fath had his own private eccentricity; he slit his narrow skirts up the rear, to a point well above the back of the knees. From the bow, one of his bridal dresses looked as sleek as a racing sloop. Viewed from...
...Like Dior's new skirts, Paris prices were up (25 to 50%). Molyneux, who had tried to keep his prices down for the benefit of his big, pound-pinched British trade, asked 54,000 francs ($176 at the new free exchange rate) for a simple black afternoon dress, while Dior's simplest day dress was 62,000 francs ($202). But materials were finally getting back to prewar standards. Sighed Molyneux's directress: "So marvelous to know the customers won't come back screaming the day after a heavy rain...