Word: digestive
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Dates: during 1970-1979
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...surrealism accomplished, Keneally continues as if nothing had happened. He has the special power of a poker-face comedian telling a gallows joke. Father and Mother Glover, for instance, spend their perfectly average evenings kneeling on all fours before the telly or pawing over a Reader's Digest...
...stand sharing. So it's one of the saddest things in the world to lose a friend because closeness puts her at a distance. Because friendship can grow on one part to something wider and more full of thick spacey potential than the other's situation could digest...
...growing similarities between Europeans have enabled investigators for the first time to draw a sketch of the composite Euroman. In a study commissioned by the Reader's Digest, 24,000 adult Europeans in 16 countries were surveyed in 1969 by leading research firms on the Continent. The results showed that Euroman is roughly 34, married and has 1.5 children. He is employed by a factory or company that has 50 or more employees. In addition to sizable social benefits, he earns about $50 a week in take-home pay. He quit school at 16, but he speaks one other...
...form of two characters he plays: Mrs. Edna Everage, a dogmatic, middle-aged Melbourne lady who wears bizarre hats and white gloves, and is wild about the Queen, gladioli and ex-Prime Minister Sir Robert Menzies; and Sandy Stone, a middle-aged husband addicted to the Reader's Digest, radio serials and budgerigars...
...sampling the tastes of his customers. He co-founded a New York market-research firm in 1933 and then became the first pollster to adapt scientific sampling techniques in forecasting an election; he predicted F.D.R.'s 1936 plurality within one percentage point of the popular vote. The Literary Digest-then the big gun of polling-picked Alf Landon as the winner. Though he conducted polls for FORTUNE and commented on public opinion in a syndicated newspaper column. Roper inveighed against "that new breed of animal-the poll-itician...