Word: dials
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Dates: during 1980-1980
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...critically. Meese is no meek yes-man. But as Reagan's loyal chief of staff in Sacramento, he grew comfortable with the Governor by stilling rather than stirring up waves. His status with Reagan is secure. Reagan was once asked, given just one telephone call, whom he would dial in a crisis. His instant response: "Ed Meese...
...Dial; 279 pages...
...nonprofit competitors: "They cover the same ground we do, sell a slew of ads, but pay no taxes. It's not a fair shake." Observes New Yorker President George Green: "Some of these [nonprofit] magazines are marketing themselves as advertising vehicles, rather than as sidelines of organizations. Dial was developed solely to sell advertising...
...marketing scheme emphasizes its subscribers' "upscale" incomes. "If you could advertise on public TV, would you?" PBS asked readers of Advertising Age. "You can't, of course. But you can reach these smart, rich and rabid public-TV fans through a powerful new advertising medium, the Dial...
...flap over the Dial grew, the U.S. Postal Service at week's end retreated from its earlier decision to allow the Dial's sponsoring stations to use their cheap mailing privileges to distribute the magazine. Instead, Public Broadcasting Communications Inc. must now apply for its own nonprofit mail permit. Vows Dial Publisher Morton Bailey Jr.: "We're going to fight this thing to the very end. We're going to play hardball on this because we're right." As Bailey comes to the plate, however, he is likely to face some smoking fastballs...