Word: dewarisms
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...year assistant Carol Mullins take over the coaching duties from Julie Anderhan, who left the Big Red (15-8-3) to try to build a team at Wisconsin. Cornell's front line will miss forward Janna Dewar, a first-team All-Ivy selection and Kazmaier Award nominee last season...
Filling in for Dewar will be junior Colette Bredin (21 g, 12 a), a Second-Team All-Ivy forward, and senior forward Morag McPherson (14 g. 7 a). Senior netminder Alanna Hayes (2.06 GAA) will anchor the Big Red defense...
...Elizabeth N. Dewar, Eric M. Green, Chris C. Pappas, Meredith B. Osborn and Chris C. Pappas contributed to the reporting of this story...
Bradford Faye, a senior vice president at Roper, the polling firm, says he and others are advising clients that the way to get a slice of the $120 billion spent by twentysomethings is to stress tradition as much as individualism. Thus a company like Dewar's draws new drinkers to its Scotch by marketing it not as as an alternative choice but as your father's drink, a classic hallmark of growing up. "The value of the good old days has gone up a lot," he says...
...likely. "Advertising for distilled spirits is already going after younger people," says Jeffrey Hon of the National Council on Alcoholism and Drug Dependence, citing recent Dewar's Scotch and Southern Comfort campaigns in such youth-culture bibles as Details and Rolling Stone. Shapiro says Seagram has taken "great pains that our advertising doesn't appeal to or aim at children," an iffy claim during a campaign that uses "Valedictorian" as a punch line. Why violate the ad ban? Market share. Hard liquor is slipping, and TV is where tomorrow's customers...