Word: development
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...simple as finding a low price point," says Richard Brown, marketing vice president for VIA Technologies. Company executives need to understand not only what poor consumers can afford but also what they want and can use. Motorola's Burnes says the company went through four redesigns to develop a low-cost cell phone with battery life as long as 500 hours (for villagers without regular electricity) and an extra-loud volume for use in noisy markets. The poor need innovative models of financing too. When cement supplier Cemex, based in Monterrey, Mexico, was looking to kick-start sales after Mexico...
...will be teaching an undergraduate Renaissance course that he will develop into a Core course, something Erspamer said has not be done in a long time. He will also be teaching a graduate course on contemporary Italian fiction called “Up to Speed,” of which he is particularly proud...
...thing, Newsweek's "Periscope" section, which features newsy tidbits, is scrutinized less closely than the rest of the magazine. Whitaker conceded last week that because those items are short and often develop late in the week, "there are one or two layers of editing and review that are not there," compared with articles elsewhere in the magazine. That's no excuse, says Daniel Okrent, who just ended an 18-month stint as "public editor"--basically, the internal critic--of the New York Times. "It doesn't say at the top of that page 'Stuff that we didn't check...
...heaviest product-placement vehicles, The Apprentice, fell 20% this season. Mazza claims that as long as products appear "organically" in TV shows, audiences won't mind. Under pressure from advertisers and facing rising costs for scripted shows, network execs say they have scant choice but to develop new revenue streams...
...planning and design firm Cooper, Robertson & Partners was hired last June to develop a master plan based on the recommendations from the faculty task forces. In October, the MPAC was formed to review the planning firm’s work, including the proposals for undergraduate housing...