Word: development
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Dates: during 1960-1969
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...around Shady Hill. Caught in the middle, Edward S. Gruson, Pusey's new assistant for Community Affairs, and other Harvard planning officials took the srinplest course: they split the difference between the 150 units Harvard was going to build and the 500 units the GSD asked, and began to develop plans for 300 units of housing for University personnel...
This picture did not please most of the audience; they promptly named an executive committee, and directed it to develop a counter-proposal for presentation to Harvard. Though no proposal has yet been officially presented, it seems likely that it will ask that no more than 150 units (the number suggested in earlier informal meetings) be built...
Some residents of the area may support a denser development than Harvard is planning. Last spring, the GSD activists collected some 50 signatures in the neighborhood on a petition supporting their plan to build 500 units on Shady Hill. Now they are planning surveys in Cambridge and Somerville-and later this year, a studio course at the school-in order to develop a plan for denser development which could get neighborhood backing...
...business today is rushing to develop more products with a shorter shelf life to satisfy the apparently insatiable and increasingly fickle consumer. Last year more than 9,500 new items were introduced in the consumer package-goods field alone, the area of greatest product turnover. Less than 20% met their sales goals; the cost of new-product failure to U.S. business is estimated to be well over $2 billion annually. Some highly promoted disappointments in recent years: Gablinger's Beer, Hunt's Flavored Catsups, Fact Toothpaste, Noxzema Medicated Cold Cream and Easy-Off Household Cleaner...
...this shifting scene, a bold new entrepreneur has appeared: the new-product specialist, the privateer who will find or develop a product for any company willing to pay. These specialists contend that most U.S. corporate managers, for all their talk about market research, still think more in terms of product than consumer. The privateers are usually young veterans of advertising or marketing who work on ideas supplied by clients or develop and sell products on their own. More than 20 independent new-product firms are at work on projects for General Foods, National Biscuit, Johnson & Johnson, Bristol-Myers, Continental...