Word: desoto
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There was, of course, a good reason for the improvement: the commercials were being written by some of the best songwriters in the country (TIME, May 6, 1957) Cole Porter licensed It's Delovely to DeSoto, then Richard Adler (Pajama Game) wrote seductive tunes for Newport and Kent cigarettes. Frank Loesser (Guys and Dolls) composed a ditty for Piel Bros. beer...
...before. Chrysler, which has had more than its share of the backlog despite improved sales, this week plans to shut down three plants for a week for "an adjustment of field inventories." Chrysler also suffered a casualty in the decline of the medium-priced car; it announced that the DeSoto, in production for 32 years, would be discontinued this month because of steadily shrinking sales (less than 3,000 1961 De-Sotos have been built...
CHRYSLER FIRED another top executive, Jack W. Minor, 39, director of marketing for Plymouth, DeSoto and Valiant, in conflict-of-interest scandal. Investigation showed that Minor made about $20,000 in commissions on Chrysler Corporation business given to advertising firms in which he had an interest...
...wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars in the medium-priced field, which already had 60% of the market. Edsel could sell up to 400,000 cars...
...Fohrman Motors has had 100 nibbles from potential customers for Chrysler Corp. cars, 90 of them for station wagons. A record 28% of Plymouth's '58 output went to station wagons, and Plymouth dealers talk hopefully of 40% to 45% station-wagon sales this year. The new DeSoto made its debut in the press last week, mildly facelifted from...