Word: designator
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...that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...
...Three Liberal Party officials have been formally charged, while three others, including the influential party secretary Johan Jakobsson, have all resigned. Strategists for the Liberal Party, which is led by Lars Leijonborg and part of a four-party alliance, have admitted to using advance insight into SDP initiatives to design their policies, but deny having known that the information was obtained illegally. "I was told the SDP would have a senior citizens campaign and that it came from a leak," Barbro Westerholm, a member of the party board, told daily Svenska Dagbladet. "I now understand it was no leak...
...doesn't take a leap of faith to imagine a healthy Ford Motor. Chrysler bounced back under Dieter Zetsche, who emphasized distinctive design and management discipline. Now he's a TV star. And Nissan was nearly bankrupt when Renault's Carlos Ghosn flew in and orchestrated a stunning turnaround (he declined overtures from outgoing CEO Bill Ford to try the same trick in Dearborn). Central to both revivals, however, is something Ford has too often forgotten: it's all about the car, stupid. "No automotive turnaround has been successful without a steady flow of strong products," notes General Motors chief...
...continue the momentum” regarding Harvard’s plans for Allston. Specifically, he explained, he intends to review the plans for the campus’s first new buildings, to submit a master plan to the City of Boston, and to establish “design guidelines” for Harvard’s construction projects in Allston...
Webster projects that his revenues this year will crack six figures. With two full-time and two part-time employees, he produces stock cards of his own design and wholesales them for $2 apiece (each retails for $4 to $4.50), fills wedding-invitation orders from retailers and does letterpress jobs for other designers. Webster's in it for the long haul. "The final product and the effect are what I'm in love with," he says...