Word: dependables
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...skirmishes, nothing to scare him from his plans to expand RCA into new territory. He is already itching to put RCA into the electric-appliance business, NBC into the movie business (to make films for television), and is planning a "pay-as-you-hear" TV system which would not depend on telephones as does Zenith Radio Corp.'s system (TIME, June 4). Above all, he is confident that the vast sums he has poured into research will continue to pay off with more spectacular advances than even his color television tube...
...sales. With 2.5 million members on their rolls, the clubs say that they have created a brand-new reading public. Says Book-of-the-Month's Scherman: "The retail bookstore-as a method of distribution in the U.S.-does not begin to do a thorough job." The clubs depend on the nation's 41,000 post offices for distribution, mail most of their books to towns under 100,000, which have few bookstores. Many a publisher reckons that book club and other reprint rights and sales to Hollywood are the only things that keep him in business...
British automakers use TIME pages to tell of the precision and durability of their cars. Swiss watch makers emphasize their tradition of fine craftsmanship. Both these groups also depend on TIME to develop U.S. markets, which help cut down Britain's dollar gap and maintain Switzerland's favorable trade balance. Thus comes a completion of the cycle whereby a nation produces what it knows how to make best and sells to those who need the product most. Advertising's job is to take information about consumer goods and production machinery, around the world if necessary...
Arthur Krock, 64, who was right-hand man to New York World Publisher Joseph Pulitzer before going to Washington in 1932 to boss the New York Times bureau, the capital's biggest newspaper bureau (23 staffers). Krock almost never attends press conferences, prefers to depend instead on his personal contacts and his staffers' legs. As Washington's No. 1 correspondent, Krock's advice is often sought by Washington brass-from the President down. He has won two Pulitzer Prizes and two exclusive presidential interviews (Franklin Roosevelt in 1937, Harry Truman in 1950). Like all Timesmen, Krock...
Their reproductive organs, for instance, are extremely "plastic." Some male lice have their genital openings in their backs; others have them underneath. Some depend on strong antennae for clasping the females. The females also vary, and even a short period of isolation may bring significant changes. Such drifting apart, say the colonel and Theresa, has often created new species of lice...