Word: denniz
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...Denniz PoP liked them. Originally a D.J., PoP (his real name was Dag Volle) produced the 1990 Euro hit Hello Afrika by Dr. Alban. But it was PoP's production work on Ace of Base's worldwide smash album The Sign that created global opportunities for the producer and his apprentices. Intrigued by the potential he saw in Martin's rock-edged confections, PoP asked him to come on board as a writer-producer in 1992. "I didn't even know what a producer did," Martin says. He soon found out: "I spent two years day and night in that...
...Martin, though, this adventure isn't optional. He has to chase the new or risk losing all that defined the old: the innovation, the freshness and - always, always - the fun. Denniz PoP would approve. After all, PoP was easily bored, always restless, Martin says with a smile. "He always said, 'Something's gotta happen here.'" It still does. And that sounds like a new Max Martin song coming...
...also happened to have a good voice and caught the ear of Cheiron's Denniz PoP, who shifted Crichlow's focus to song-writing. The hits soon followed. With PoP and Max Martin, Crichlow penned the Backstreet Boys' We've Got It Goin' On, while he and Martin wrote Quit Playin' Games...
...writes have been catapulted into the spotlight. He avoids attention, most press coverage and even awards ceremonies. Shortly after Martin closed his longtime studio, Cheiron, and opened a new one, TIME's Jeff Chu sat down with him to talk about his erstwhile rock-star dreams, a mentor named Denniz PoP and how he comes up with the songs that make the whole world sing...
...Denniz [PoP] and I were in L.A. recording 3-T - Michael Jackson's nephews. An A.-and-R. guy came to us with a videotape of some guys performing at an Orlando amusement park. It was the Backstreet Boys, and we were like, "Yeah, they're good." We were excited about the talent, but they actually had to really push us to do it ... We were concerned that there were too many other boy bands around and thought that maybe we should do something different because of East 17 and Take That and Caught in the Act and all these...