Word: demos
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Dates: during 2000-2009
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...keeping it hot at home. Whether in Detroit or Taipei, the company relies on grass-roots marketing. To explain how to "heel" skate on one rear wheel, the company cherry-picks a handful of cool kids, "like school athletes," in selected schools to join Team Heelys. These paid performers demo the shoes at malls, concerts and sporting events, and they also chat up Team Heelys wannabes on the Heelys website, generating cred and buzz...
...Gates was standing with his hands in his pockets, stomping his feet on the floor, staring at the image of the contents of an Outlook email inbox folder projected on the wall. But this was no temper tantrum about spam or inadvertently lost messages. Gates was trying out a demo that lets people do multi-limbed multitasking...
...Researcher A.J. Brush's team attracted attention for LINC, a demo of a digital calendar aimed at families who, what else, frantically multitask. Operated with a sleek stylus pen, LINC looks like and is as easy to use as a paper calendar that hangs on most kitchen walls, crammed with daily to-do lists and annotated with scribbled margin notes, asteriks and arrows. It's designed for use in the kitchen, but the data is downloadable to everyone?s cell phone as well as their work, school and home computers. The idea is to keep the entries legible while keeping...
...cocktail waitress at a comedy club in her hometown of Burleson, Texas, before an Idol audition started her on the road to fame, but it's rarely noted that Clarkson already lived in Hollywood (she was only in Burleson because her apartment burned down), or that, as a demo singer for Gerry Goffin, the ex-husband of Carole King and co-writer of Up on the Roof and (You Make Me Feel Like) A Natural Woman, Clarkson received high-level on-the-job instruction in songwriting and recording techniques. She even had the business sense to pass...
...Push It Forward” by The Streets (in particular, “around here we say birds, not bitches). The first song I downloaded at college where I fell in love with the demo version without knowing it wasn’t the album cut, then listened to the final version and thought it was pants...