Word: democratism
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Meantime Republicans were concentrating their energies in pointing out to Democrat Brann's Republican friends that votes for him would vastly injure Alf Landon in the nation. Their new slogan: "A vote for Brann is a vote for the New Deal." Indignantly the Governor summoned reporters, barked: "The New Deal is not an issue in this campaign. This is a State campaign...
This surprising state of affairs had its beginning last spring when the staid Globe-Democrat decided to have a fling at big-time circulation promotion. Scheme adopted was one invented and successfully used by the rowdy New York Post and sold for $26,167 through its Publishers' Service Co. to the provincial paper. Known as the "Famous Names" cartoon contest, the circulation-catcher presented 84 drawings, one each day, by Cartoonist Peter Arno and a daily list from which readers were to guess the correct picture title. Like most such schemes, "Famous Names" was easy at first, soon grew...
Dazzled by such headlines as "YOUR QUICK WAY TO FORTUNE," "A CHILD OF 12 MIGHT BE AWARDED FIRST PRIZE!" and "YOU DESERVE SOME EASY MONEY," some 45,200 St. Louisans stuck through the contest at $1.20 each, racked their brains for a dozen weeks over the Globe-Democrat's "Famous Names." First trouble came when a Roman Catholic priest denounced the saucy drawings of Artist Arno. Soon the rival Star-Times, which once had an option on the contest itself, and Post-Dispatch began to hint that the contest was unfair. Finally two St. Louisans tied for first prize...
...trial, a saddened circulation manager testified that the imported contest had made the Globe-Democrat no money. In fact, if contest advertising were figured as an expense, the Globe-Democrat was $38,296 out of pocket. If the Globe-Democrat loses its case, it could be exiled from Missouri. Actually, the Attorney General, if he wins, may do no more than warn its publisher to conduct no more name games...
...mobs, of rebellions more brazen than that of Shays, of backstairs gossip and back room intrigues, of whispering campaigns and political assassinations." Last week Historian Bowers, whose current avocation is being U. S. Ambassador to Spain, offered a biography of Jefferson that threw little new light on the great Democrat, but much on the intrigues, incipient rebellions, factional fights that surrounded him. Subtitled The Death Struggle of the Federalists, most of the book's 538 pages detail the decline of the brilliant party that, disregarding the warnings of Hamilton, went in for a suicidal policy of revenge, turned from...