Word: demanded
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Dates: during 1990-1999
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Madison Avenue, while enjoying the skyrocketing demand, can barely keep pace with it. Agencies that used to take two to three months to craft a corporate identity are being asked to create a winning, edgy commercial in just over a week. Online brokers Ameritrade and E*Trade, which are both in the middle of hundred-million-dollar ad campaigns, have led the way in using irreverent humor to get their message across...
...always a struggle. With these diets, you just feel miraculously free of the craving and the drive to eat." The weight-beleaguered Cathy confronted the low-carb diet craze in her comic strip last week, uncharacteristically stifling an "Aack!" through five days of her co-workers' cheeseburger-eating braggadocio. Demand for beef in 1999 is projected to rise 1.6% over last year, and for pork 2.3%. Having it your way now includes having a plate, fork and knife included with a bunless Whopper at Burger King. Celebrities and everyday folks alike are bragging about the bacon and eggs they downed...
...main line of business, trying to rid the market of unauthorized Chevy baseball caps and Corvette T shirts that were obviously striking a chord with consumers. That's when it hit Enborg that it would be easier--and more profitable--for the automaker to meet the obvious market demand for those goods itself by licensing its brand names to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion. They cover everything from clothes to colognes...
...ways to attract and hold all types of employees, managers also need to decrease the huge costs associated with off-hours shiftwork. Industrial and other accidents resulting from exhaustion already cost U.S. industry and society over $77 billion a year. One of the most immediate effects is a growing demand on companies to show greater flexibility and creativity in designing jobs. Richard Coleman, author of The 24 Hour Business and president of a consulting group, advises firms "first of all to find out what their employees want and then choose schedules that fit the company's needs...
...CHRISTMAS? Maybe not Laptops may be hard to get this holiday season because of a liquid-crystal-display-panel shortage. Analysts say manufacturers will meet only 86% of demand this year, and you can expect longer wait lists for models with larger screens and higher resolution. The September quake in Taiwan threw off memory-chip production too. Rather than raising prices, some makers may end up giving less bang for your buck. Best advice: buy now or well after Christmas...