Word: deliveryism
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Beyond its trademark cola, Pepsi has 17 distinct brands, ranging from Lay's and Doritos to Cheetos and Quaker Foods, that each generate more than $1 billion a year in sales. That's a power portfolio by any measure. But this year has taken a big bite out of the...
Dan Bednarz of Energy & Healthcare Consultants in Pittsburgh contends that the medical industry needs to rethink how it uses energy and, more important, figure out how it can get by on less - something that will become an inevitability when oil prices start creeping up again. Last summer's high fuel...
Two CGI animation studios, Pixar and DreamWorks, stand above the rest as multibillion-dollar box-office titans and as entertainment delivery systems. But they have distinct, nearly opposite artistic personalities. Pixar (Toy Story, Finding Nemo, WALL-E) is the clear avatar of the Walt Disney style, stressing sympathetic characters and...
For all his years as a politician, John McCain is still a lousy faker. He can make do with the teleprompter, and he has learned in recent months how to stay on message. He can certainly get the crowds going. But there is always something a bit awkward about his...
When McCain first delivered those lines in his convention speech, he seemed to struggle with the rhythm. Salter, his speechwriter and adviser, sat in the front row at the convention hall urging McCain not to stop the delivery as the crowd noise built. Today, McCain delivers the same words with...