Word: delilah
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David and Bathsheba (20th Century-Fox), apparently inspired by the phenomenal box-office take ($11 million in its first year) of Samson and Delilah, sends Hollywood back to the Bible for another censor-proof tale of a strong man's weakness for a beautiful woman. Like the Cecil B. DeMille opus, the new epic is a Technicolored potion concocted from equal parts of sex, spectacle and religion. But Producer Darryl F. Zanuck's mixture, neither so rich nor so heady as its predecessor, comes dangerously close to serving as a sleeping potion...
...Paramount redeemed the heavy loss suffered by William Wyler's The Heiress, a big critical success, with the receipts from Cecil B. DeMille's spectacularly profitable Samson and Delilah. "It would appear as if what the industry needs is more Victor Matures (not to mention DeMilles) rather than more mature pictures...
...skintight budgets and rigid shooting schedules, Cecil B. DeMille is one of the few producers who can still pursue Hollywood's ancient slogan: "The more you spend, the more you make." For the climax of Samson and Delilah (TIME, Dec. 26, 1949), he smashed his enormous temple three times before he was satisfied that he had achieved just the right touch-and the box-office returns justified his little extravagance. For the big scene of The Greatest Show on Earth, now shooting, Producer DeMille's script ordered a train wreck with "a shattering impact of shattering steel...
Samson and Delilah: "Moral: never let a dancing girl get in your hair...
...critics. Only one of the National Board of Review's ten best (Twelve O'Clock High) turned up among the top ten in Variety's list of 1950's biggest box-office grossers. The public's favorites, in order of popularity: Samson and Delilah, Battleground, King Solomon's Mines, Cheaper by the Dozen, Annie Get Your Gun, Cinderella, Father of the Bride, Sands of I wo Jima, Broken Arrow, Twelve O'Clock High...