Word: dated
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Dates: during 1930-1930
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...which a builder of outhouses discourses sententiously upon his craftsmanship. Thus Ex-Lax follows the modern trend of playing up a fad-of-the-moment in its advertising, also appeals to the same private sense of humor that carried The Specialist into best-selling fame (600,000 copies to date...
Lucky Strikes. Lead-off endorser in the other campaign-of-the-week was no vaudevillian but Brig.-General Samuel McRoberts, Chairman of Chatham Phenix National Bank & Trust Co. Banker McRoberts said: "Making friends and holding them by a friendly up-to-date usefulness is the secret of success in business. This axiom has been the guiding force in the progress of Chatham Phenix National Bank & Trust Co. And it is obviously the guiding force in your business ?as evidenced by your use of ultra violet ray in the 'toasting' of the Lucky Strike tobaccos...
What interested advertising men was not so much the process but the way in which the first advertisement indirectly advertised General McRoberts' bank, especially that important quality "up-to-date usefulness." General McRoberts is the outstanding alumnus of Baker University in Baldwin City, Kan., where smoking is in disfavor...
Born. To Governor & Mrs. Frank Gilman Allen of Massachusetts, on the day of Governor Allen's nomination for reelection, in Boston; a daughter. Name: Marjorie. Date: Sept. 17. Their first son, Frank Gilman Jr., 2, was born two days after Governor Allen was elected...
Members of the University are reminded that 6 o'clock Wednesday, October 1, is the closing date for applications for the West Point and Dartmouth football games...