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While the nation was preoccupied waging two wars, the F-35 was lurking in the background, devouring dollars like there was no tomorrow. New data suggest that the program - the most costly in Pentagon history after the even more expensive F-22 fighter, which Gates killed - has been out of control. "Affordability," declared an internal Pentagon report critical of the F-35, "is no longer embraced as a core pillar." A too-ambitious design lashed to a too-ambitious schedule has driven up costs so fast and so high that even the Pentagon - long practiced at ignoring such mismanagement - couldn...

Author: /time Magazine | Title: The Costly F-35: The Saga of America's Next Fighter Jet | 3/25/2010 | See Source »

Working with a data set of 12,000 adults in Britain, Boyce and Moore assigned a rank to each participant based on income, and compared these positions to their answers on life-satisfaction surveys. The status rankings were determined using a statistical formula that incorporated factors such as geography, age, gender and educational status. So, a participant's income could be ranked along with those of neighbors, for instance, or with those of other similarly educated peers...

Author: /time Magazine | Title: Study: Money Isn't Everything — But Status Is! | 3/23/2010 | See Source »

...data did not include an analysis of which ranking scales were more powerfully associated with satisfaction - that is, whether you are happier or not if you make more than your neighbor or if you make more than others in your profession - but that's the next step in the research. Money may not buy you love but it may be enough to purchase status - and a little bit of happiness...

Author: /time Magazine | Title: Study: Money Isn't Everything — But Status Is! | 3/23/2010 | See Source »

...Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...business model that starts with mountains of user-behavior data, culled from search engines, YouTube and Demand's websites. To make money, the company also needed to factor in advertising data and figure out which keywords are the most lucrative to create content around. All this gets fed into an algorithm that spits out only the most-in-demand story ideas, no human guesswork required. Sometimes the results make sense ("Nightlife in Paris," for example), but the computer often generates cryptic or oddly specific titles as well, like "How to Start a Lace-Wig Business in Maryland...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

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