Word: daimlers
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...Mercedes, with its familiar emblem, a trylon star, was all but eclipsed during World War II, when the makers, Daimler-Benz A.G., having turned to producing engines for Hitler's Messerschmitt-109 and Tiger Tank, had their main Stuttgart plant almost destroyed by allied bombs. But since last year, when Mercedes' powerful new 300 SL (for Super Light) grabbed off top honors at one road race after another, the star has been shining brighter than ever. It is being polished by other stars such as Bing Crosby, Gary Cooper and Errol Flynn, who have been trooping to Germany...
...Royal Tradition. Daimler-Benz's highly skilled workers take it for granted that the new car will be a winner, for their company has a pace-setting tradition. Old Karl Benz invented one of the first gasoline engines, built racers which set such speed marks as Barney Oldfield's 131-m.p.h. pace on Daytona Beach's measured mile in 1910. Gottlieb Daimler, whose company merged with Benz's in 1926, built the first practical gasoline-driven car, and turned out luxurious limousines for royalty (e.g., England's Queen Alexandra and Germany's own Kaiser...
...Daimler-Benz's postwar comeback was slow. For months, the surviving work force of 13,000 did little but rebuild U.S. staff cars to get money to reconstruct the smashed plant. Under Fritz Koenecke, 54, a wartime synthetic-rubber expert, Daimler-Benz production has risen to almost 25% more than its 1938 peacetime peak; its work force is now 35,000. In 1951, Daimler-Benz led all West German auto makers in value of production (800 million Deutsche mark, or $190 million), this year expects to produce 1 billion ($238 million) worth of autos and trucks. Already better than...
...wartime London with her inevitable, restless, prying umbrella, authoritative as a royal mace, or the sight of the old Queen pottering in & out of antique shops, slipping into the back row of suburban movie theaters, sweeping down Pall Mall in her towering automobile. "I think they call it a Daimler," she told a bemused G.I. to whom she gave a ride...
...Stakes," the National Argentine Sports Car Race, in 1951. He often drives for famed U.S. Sports-Car builder Briggs Cunningham,* and in last November's Pan-American race he became the first U.S. driver since the days of Barney Oldfield to drive a car (Mercedes) sponsored by Daimler-Benz...