Word: customs
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Dates: during 1940-1949
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...Burning Glass. In Hollywood, which has long since proved its theory that even a flea can be taught to act a little, Elizabeth Taylor is a sure star of the future. Never has there been a time of such opportunity. For as age has dulled dozens of bright stars, custom has staled scores more. The public-though still attentive to such screen personalities as Robert Taylor, Hedy Lamarr, Errol Flynn, Irene Dunne, Greer Garson, Myrna Loy, Walter Pidgeon, Mickey Rooney, Loretta Young-no longer rushes by the millions to see a picture merely because one of them...
...hold no brief for Kentucky bourbon distillers as such, but I assure you that . . . the choice of cooperage is not pure custom but is of fundamental importance...
...half the new houses constructed were custom-built, and the new owner consequently had a 50-50 chance to express his own ideas about the practical art of housing himself and his family. Today, such speculative merchant-builders as the David D. Bohannon Organization, which is putting up thousands of moderately priced houses around San Francisco, and the traditional but gadgety Gerholz Community Homes in Flint, Mich, account for 80% of production. Biggest of these merchants, Levitt & Sons, has raised a whole town (Levittown, pop. 27,850) of almost identical $7,990 bungalows on the flat potato fields of Long...
...Traditional" houses, built in any one of a dozen old-fashioned styles, were still away out in front. Driving along any street of new, custom-built homes in Los Angeles, the pondering home-builder could see U-shaped ranch houses, French provincials, New England colonials, Pennsylvania Dutch farmhouses and scaled-down copies of Mount Vernon, set in neighborly alignment on 90-or 100-ft lots...
...table meant that their owner would be hanged, once fired a servant for jeopardizing a young woman's life in this manner. But British jockeys like to find their shoes on a table, turn white with worry when they find them on the floor. Winston Churchill reversed custom with his wartime V-for-Victory sign. Italians and Spaniards, who used the same two fingers to represent the horns of the devil, pointed them downward when they wanted to keep the devil in Hell, pointed them upward in the Churchillian manner when they wanted evil to triumph. Reminded of this...