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...hours to tell and, dammit, that's the movie he'd show here. So the running time is not the problem of this honorable, doomed effort; it's that so many scenes are repetitions of earlier ones. Che has to instill military discipline in his ragtag rebels in Cuba, then in Bolivia; in both places he has to decide whether to accept underage volunteers; in both, he gives his men a chance to quit before the decisive battles, where they are fired on by unseen regular soldiers and suffer the deaths of friends who've made their big speech...

Author: /time Magazine | Title: Soderbergh and Tarantino: Warrior Auteurs | 5/22/2008 | See Source »

...Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops and parties--and of course provide cans of Red Bull, conveniently at hand. (Brandweek estimates that Red Bull spent $100 million annually to launch itself in the U.S., a number the company disputes.) In any case, it was money well spent. Red Bull has annual...

Author: /time Magazine | Title: Business Books | 5/22/2008 | See Source »

...This article contains a table. Please see hardcopy of magazine.] THE ISSUE THE ACTION REPUBLICANS DEMOCRATS TIE Foreign Policy Debates The BARACK OBAMA--JOHN MCCAIN clashes over Iran and Cuba have served as proxies for likely general-election mantras ("Obama lacks experience and judgment" vs. "McCain = Bush"). McCain has shown relative ease in drawing Obama into the fight and away from domestic issues. Obama has seen other Democrats rally strongly to his side.     X Party Unity Even as Senator HILLARY CLINTON continues her nomination fight against OBAMA, Democrats are coming together in preparation for the general-election contest...

Author: /time Magazine | Title: The Page | 5/22/2008 | See Source »

John McCain, the presumptive Republican presidential nominee, no doubt believes he scored a 10 with his hard-line Cuba policy speech in Miami earlier this week. But presidential candidates, like figure skaters, are often judged on the originality of their moves -and in that regard McCain may be staring at lower marks in the crucial swing state of Florida than his campaign appreciates...

Author: /time Magazine | Title: Misreading the Cuba Vote | 5/22/2008 | See Source »

...heads to Palm Beach and Broward Counties in South Florida, a region whose large Jewish and elderly populations voted heavily for Clinton in January. On Friday he'll lunch in Miami with Cuban-Americans and give what aides call an important foreign policy speech. He'll face the Cuba policy minefield - and will have to follow McCain, who will address Miami's Cuban community on Tuesday. But Obama could actually use the opportunity to enhance his standing with Latino voters. He is the only candidate who has questioned the Bush Administration's tough embargo measures against Cuba. And while that...

Author: /time Magazine | Title: Obama Tries to Make Up With Florida | 5/19/2008 | See Source »

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