Word: cstv
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...CSTV has jumped into action quickly. In early November, CSTV reached an agreement with Columbia Broadcasting Service (CBS) Sports for the rights to produce and televise nine NCAA Championship events...
...thrilled that CSTV will be airing our first rematch with Minnesota Duluth in December,” said Harvard women’s hockey coach Katey Stone. “Any exposure that women’s college hockey can get nationally is helpful to the growth of our sport. It’s great for Harvard and all the great fans of our program around the country...
Last spring, CSTV televised NCAA regular and post-season action for Division-I baseball, women’s gymnastics and lacrosse, outdoor track and field and Division-III women’s lacrosse. The network also provided a full schedule of regular season baseball and men’s and women’s lacrosse games...
...secret that women’s sports generally receive less coverage in media, and Russell feels CSTV can help change this trend...
Nike will also benefit from the development of a market for collegiate athletics. The company announced that it was forming a new programming, marketing and advertising relationship with CSTV...