Word: crum
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Dates: during 1940-1949
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Dropping into the White House for a visit, New York Star Publisher Bartley Crum asked: "By the way, Mr. President, what exactly made you decide to run?" Glancing around the room, Harry Truman replied with a grin: "Where would I ever find another house like this?" This tidbit was reported by a gossip columnist last week. But by last week it was apparent that it would take more than wisecracks to keep Candidate Truman from househunting next winter...
...gleam was timed to coincide with the news-heavy Republican convention-a consideration that would never have moved the old, pink-eyed PM. The paper now has only a puny 90,000 circulation in New York City. About 2,900 of its 125,000 copies go to Philadelphia, and Crum & Barnes want to get 50,000 readers away from Philadelphia's Inquirer and Bulletin...
...that if he can't publish their strips he can at least pick their brains. Others in the new braintrust: Editor Richard Lauterbach of '48, part-time adviser on layout and features; Lawrence Resner, who left a labor reporting job on the New York Times to be Crum's right-hand man; Managing Editor Jay Odell, a Nieman Fellow and former telegraph editor of the Philadelphia Inquirer. PM Editor John P. Lewis, who had kept the staff together during eight uncertain weeks, was out on the street...
Publisher Crum was still coy about his backers. Marshall Field, he explained, will keep only a 25% interest in the Star. Together, Crum & Barnes will hold 33 ⅓%. In the next fortnight they will select, from offers of $3,000,000 in working capital, the $1,500,000 they want...
...team is not without ideals (it intends to speak for the non-Wallace left), but one of its ideals is to make money. Already, says Bart Crum, the staggering $15,000 weekly loss has been nearly halved; he hopes to be in the black by Labor Day. Good management will help, and so will such sidelines as syndicating the Star's stable of talent. But the main chance is to steal readers from two tabloids that are past masters of rough-&-tumble newsstand methods. If the Star ever seriously threatens either the Daily News or the Mirror, New York...