Word: crosswords
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...custom-designed for televiewers. Apart from the listings, it rarely contains more than 10,000 words of text, a reading dose readily digestible during an evening's commercials. There are a few short articles on the never-never world of TV, a page of generally toothless criticism, a crossword puzzle beamed at the intelligence quotient of the shoot-'em-up crowd. (Sample crossword puzzler: "Car 54, Where____ You?") Of late, the magazine has erupted in a rash of impressive bylines - Eleanor Roosevelt, Political Scientist Leo Rosten, U.S. President-to-be John F. Kennedy, who exhorted televiewers to demand...
...average 14 pages) to journalism's undisputed heavyweight champion, the Sunday New York Times, which often runs to 600 pages and tips the scales at 6 Ibs. In the massive Sunday barrage of newsprint, there is something for almost everyone: reprises of old murders, comics, crossword puzzles, fiction, verse, quotations from Scripture, galleries of young ladies recently betrothed, advice on how to pot begonias-and a little bit of news...
...guilt, forces the Arthur Murray studios to abandon most of their now famous promotional schemes. These included telephone calls asking prospects to name two former U.S. presidents who were once generals, "Lucky Buck" contests soliciting dollar bills whose serial numbers included a five and a zero, and zodiac-and crossword-puzzle contests. All offered free dance lessons as a reward for the right answers, but the FTC charged that the contests were too easy to be genuine, were used as bait with which high-pressure Murray salesmen conned prospects into signing up for added courses...
Died. Richard Leo Simon, 61, co-founder with M. Lincoln Schuster of Simon & Schuster, Inc. publishing house, a former piano and book salesman who in 1924 helped launch the firm with the world's first crossword-puzzle collection (an immediate bestseller now in its 84th edition), concentrated largely on nonfiction and self-improvement works (Wendell Willkie's One World, Dale Carnegie's How to Win Friends and Influence People), pioneered paperback publication with Pocket Books in 1939; of a heart attack; in Stamford, Conn...
...forces people from Iceland to Morocco. The Darmstadt editorial staff of 94 is supplemented by bureaus and district offices in nine countries. The paper they produce is a 24-page tabloid largely filled with wire service news and the familiar staples of U.S. journalism: comics (in color on Sunday), crossword puzzles and features. The similar Pacific Stars and Stripes, published in Tokyo, distributes its 61,000 press run from Pakistan to the Aleutian Islands...