Word: crenshaw
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Dates: during 1940-1949
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That night, Executive Vice President Carter locked himself in his room at home with a bundle of Crenshaw blueprints. For the next three days he worked over them, with only snatches of sleep. By the time he had finished he had redesigned the store, and had decided to hire Manhattan's Raymond Loewy Associates to carry out his ideas...
...started on a leisurely tour of the company's Pasadena branch and what he saw made him jump. The floors were laid out poorly, the sales fixtures outmoded. "My God," groaned Ed Carter, "the fellows who laid out the Pasadena store are laying out the new Broadway-Crenshaw." The Crenshaw, seven miles southwest of downtown Los Angeles, was the new branch that was to boost Broadway into first place among Los Angeles department stores...
...credit was not all Carter's. He shared it with Broadway's board chairman, canny James Lamb. It was Lamb who had chosen the Crenshaw's location-a 35-acre tract in a suburban area which had no department stores, although there were 567,000 residents within 20 minutes' drive of the site. (The Prudential Life Insurance Co. plans to build 9,000 apartment and duplex units nearby.) That was reason enough to build a shopping area with a new Broadway store as its center...
...figured that the competition would help Broadway-Crenshaw get customers. His plan included a 10½-acre parking lot and an underground tunnel that keeps delivery trucks out of the way of customers' cars. A Los Angeles housewife who drives out to buy at Woolworth's or Owl is just as likely to drop into the Broadway store before she starts home...
...State College, I can guarantee it was not because she was dull. In fact, I view with alarm your report that at the age of 18 (see cut) she was a "thin, dried-up little girl who was very plain." Not so. She was a very satisfactory armful. . . . JAMES CRENSHAW Herald and Express Los Angeles