Word: creaming
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Defect: Take issue of TIME, March 14, pp. 38 & 39, heading BOOKS and THE CREAM. "All the books here advertised are good." "No room in TIME for the second-rate." Yet under "Cream of this season's literature" you have as Fiction, Elmer Gantry by Sinclair Lewis as the second book in the list. But on p. 38 under heading of "Bible Boar" you have a scathing criticism of the book in nearly four columns. . . . Such a book in any common use of the word is not "good" and should not be considered or advertised as "Cream." Such contradictions...
Subscriber Smith's point is well taken, but how to blink the fact that Elmer Gantry is of "outstanding interest for TIME readers," which is what THE CREAM seeks to include together with first-rate and consequential books? From the newsmagazine viewpoint events are "good" in proportion, not to their moral or aesthetic content, but their prominence in the contemporary scene...
...Reading these books you will partake of the cream of this season's literature...
...mean to exclude even a young Vagabond when he wrote his famous lines reminiscent of a certain curve in the Charles River Parkway, the bright lights of Revere Beach, and soft moons seen from the rumble seats of innumerable roadsters. Having recklessly indulged in his first ice cream cone of the year and permitted himself to be driven around the Wellesley campus the sage frequenter of musty lecture rooms has experienced an emancipation of his "physical amativeness" which will enable him to arise promptly with the twitterings of his alarm clock, breast the tempestuous waves of the great open spaces...
...this commercial solid carbon dioxide is called from the fact that it forms a gas instead of a liquid when it melts. U. S. manufacturers, said Secretary Killeffer, had now perfected "dry ice," a practical portable refrigerant, and brought it into wide use. For shipping ice cream it was 1500% more efficient than water ice. Between Manhattan and Philadelphia, 200 lb. of solid carbon dioxide replaced 3,000 lb. of water ice and 600 lb. of salt. For shipping frozen fish from Manhattan to Detroit, 1,200 lb. of carbon dioxide supplanted...