Word: crazed
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Dates: during 1960-1960
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From coast to coast, on asphalt playgrounds, backyard lawns, city streets, municipal parks and seaside beaches, the newest sports craze in the U.S. is the old game of touch football. The sport that once belonged to the nation's scurrying small fry has suddenly been borrowed by grownups with a yen to work off energy, ease aging legs into shape, sweat out a hangover, or realize Mittyesque dreams of gridiron glory. Touch has lately become an obsession with college kids, wheezing gaffers, giggling secretaries-and, of course, the entire clan of President-elect John F. Kennedy, who, according...
...longtime preoccupation with the shape of the human figure has reached from Fletcher's mastication diet of the early 1900s to Elmer Wheeler's Fat Boy calorie counter of the '50s, but no diet fad has ever taken the U.S. so overwhelmingly as the craze for the food supplement Metrecal (TIME, Oct. 3) and its sister brands. Across the nation last week, drugstores and supermarkets were clamoring for fresh carload deliveries to accommodate the growing hordes of Schmoo-shaped addicts who were insisting on guzzling their way to the vanishing point. Cried a happy druggist...
...running. You could say he was pretty important." Swift and sturdy (6 ft., 205 Ibs.), Hadl grew up seven blocks away from his college's stadium in Lawrence, as a boy watched in admiration while Oklahoma rolled over K.U. Says Quarterback Hadl: "Liking Oklahoma was the craze in those days. It ain't any more...
Just in case the craze catches on in the U.S., the Masonite Corp. has already set up a production line for kangaroo-stenciled boards in its Elizabeth (N.J.) plant. The company does not expect to make any money on the boards (it lost 2? per board in Australia) but it does expect rich rewards in free advertising -even if it means adopting a kangaroo as a corporate image...
...campaigning politicians. Three musicals remain spicy and satisfying: West Side Story, Leonard Bernstein's brassy, big-city, 20th century Romeo and Juliet; Fiorello!, the nostalgic story of New York City's Little Flower; and Bye Bye Birdie, an enjoyable spoof of the rock-'n'-roll craze...