Word: cowboying
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Only recently Gene Autry, now the dandiest, gaudiest, most popular singing cowboy in all Hollywood, turned down an offer of $3,000 to endorse a cigaret, because he does not smoke and his vast fandom knows it. But he gum-chews like a kraut cutter. So last Sunday night Gene Autry went to work at $1,000 a week on a new half-hour radio show over CBS for Double Mint gum, replacing Wrigley's Gateway to Hollywood series of last year. First time out on radio's Melody Ranch, Gene lassoed the folks with...
...first important press-agent job was handling Broncho Billy Anderson, the cinema cowboy most in favor before the days of Tom Mix. Since then, Maney has press-agented some 90 shows for virtually every big producer on Broadway and for such oddities as a colored gentleman "a year removed from a treetop in the Congo." He has publicized such hits as The Front Page, Coquette, Fifty Million Frenchmen, Sailor Beware!, The Children's Hour. Says he from experience: "I have yet to find an actor, producer or stagehand who did not like to see his name in print." Among...
...brother, Harvey. Among other misfortunes he: fell into a well, was buried under a gravel slide, got one foot frozen, had the end of his thumb sliced by Harvey (deliberate torture), got his jaw knocked half in two by an ax (Harvey again, an accident, no apology). Occasionally a cowboy stopped for a few days - most of them left lice -or a river baptism relieved the monotony: "As the women waded into the river, gasping with every breath, their long wrappers floated about their legs. Brother Jim, mindful of their virtue, would stoop and shove the dry fabric down, holding...
Lover, duelist, cowboy, playboy, musketeer on the screen, his private life was as romantic as his public. He traveled everywhere. His second wife was Mary ("America's Sweetheart") Pickford. Even when he was past 50, he leaped fences rather than go through gates, married the divorced wife of a British nobleman (a onetime mannequin), 20 years younger than himself...
...auction arena, he has his own studio, the 300-foot transmitter tower outlined with red neon lights. In the park are cattle pens, a Buzz Hoover lumber yard, garages, stores, tourist cottages. On auction days, when the radio-beckoned crowds turn out in droves, Buzz wears a slick cowboy outfit and so do Claude and Esther. His roustabouts wear natty, filling-station-style uniforms with cowboy hats, clown around on bucking steers between sales. Buzz himself is no mail-order Westerner. Colorado-born, he worked for a spell as a brakeman on Spencer Penrose's Pike's Peak...