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Word: cowboying (lookup in dictionary) (lookup stats)
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...thing for a hockey player to pose for collar ads, for a baseball manager to turn banker, for a track star to get elected to Congress-or even for an ex-boxer to take up 32 lines in Who's Who. But when a rodeo cowboy drifts into town in his own $11,500 airplane, passes up the saloons and heads instead for Howard Johnson's-"because I like the ice cream"-well, respectability has crossed the last frontier...

Author: /time Magazine | Title: Rodeo: The Grey Flannel Cowboy | 3/31/1967 | See Source »

...hard liquor. He shaves every morning, says "Sir" and "Ma'am," and occasionally wears a suit and a tie. He owns land in Oregon and a power sweeping company in San Diego; he is a partner in businesses in Arizona and Texas. Larry could be anything but a cowboy-until he climbs on the back of a bucking stallion or a 2,000-lb. Brahma bull. Then he is the rootin'est-tootin'est cowpoke who ever buckled on chaps...

Author: /time Magazine | Title: Rodeo: The Grey Flannel Cowboy | 3/31/1967 | See Source »

...Last week at the Phoenix Jaycee Rodeo, he won $2,138 (plus a $750 jeweled belt buckle) to run his 1967 prizes to $17,262, a full $6,134 more than his closest competitor for All-Around honors and by far the highest amount ever won by any cowboy so early in the season...

Author: /time Magazine | Title: Rodeo: The Grey Flannel Cowboy | 3/31/1967 | See Source »

Mahan's record is all the more impressive because each of the three riding events requires different skills and tactics. In both saddle bronc and bareback riding, a cowboy must keep his balance on a bucking horse for 8 sec.-while holding on with only one hand. But a saddle bronc is outfitted with a saddle, stirrups, a halter and one rein, while the only thing a bareback rider can hang onto is a leather belt, fastened around the horse's belly. It isn't enough merely to stay on for 8 sec.; each cowboy is also...

Author: /time Magazine | Title: Rodeo: The Grey Flannel Cowboy | 3/31/1967 | See Source »

...with cowboy hat and sun glasses. His hands are over his ears. That way he won't hear the ambulances coming...

Author: By Charles F. Sabel, | Title: The Saturday Square | 3/24/1967 | See Source »

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