Word: cowboying
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...LAST COWBOY by Jane Kramer; Harper & Row; 148 pages...
...plight of the cowboy in the age of computer ranching is a familiar story. Journalist Jane Kramer nevertheless manages to refresh the tale with a selection of tactful though telling observations and details that, with allowances for scenery and idiom, remind one of Jane Austen at Mansfield Park. "Onion was ornery and bucked a lot and enjoyed kicking over the chair that Henry, at six, climbed to mount him. It took a while for them to arrive at the abusive, affectionate arrangement that Henry later claimed was so instructive to them both...
...years the Cowboys appeared to have as much personality as a flat Texas landscape. Too computerized, too efficient, too heartless. Their presence on the football field was as chilling as a ranch-house visit from a cold-eyed Dallas banker holding an overdue mortgage. But just as the years tamed the ostentation of Dallas wealth, so has success slowly transformed the Cowboy image. The coldness has become cool professionalism, with a soupgon of eccentricity. The Cowboys have become the glamour team of pro football, home to the dazzling rookie with the accent on the second syllable, Dorsett...
Landry's wit, dry and ironic, is saved for sportswriters and for speaking engagements that help the Cowboys' thoroughgoing public relations campaign. The same sense of detail that marks computerized scouting can be found in every phase of the Cowboy operation. The N.F.L.'s largest radio network, 133 stations, beams Cowboy games from Key West, Fla., to Thousand Oaks, Calif. A weekly newspaper published by the club has a lavish freebie list?including college trainers, so that prospects hanging around waiting for the whirlpool will have the Cowboys to read about...
Aiything the rest of the world can do, Dallas can do bigger and better is a local creed that pervades everything from the palatial mansions of Highland Park and the outrageously expensive bagatelles of Nei-man-Marcus to the ample, amply displayed busts of the famous Cowboy cheerleaders. Other teams have cheerleaders, but none has chosen them with so much care as Dallas?and then put them in uniforms with so little cloth. Nearly 700 women try out each fall for the 36 low-neckline, high-kicking jobs. While the Chosen Ones receive little pay ($15 per game), they...