Word: coveted
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Dates: during 1990-1999
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...understand that skateboard speak, then you're probably outside the 12-to-34 age demographic that advertisers and programmers covet--and that alternative-sports stars like Hawk can deliver. He's one of a new band of athletes who are helping drive the fast-growing world of nontraditional sports to an ever increasing share of the TV-ad dollar. Emerging sports such as surfing, skateboarding, snowboarding, mountain biking, rock climbing, NASCAR racing and even bass fishing are gaining increasing TV exposure, providing greater choice for sports fans and advertisers...
...Milltown teaches the walking wounded of Belfast anything, it is the finality of death. Weaving one's way through the cramped gray stones and overgrown plots, surveying the slope almost entirely covered with casualties of street violence, it is impossible not to covet the small space of empty grass at the bottom of the hill. Whether this desire for peace prompted by exhaustion is enough to build a just government remains to be seen...
...sleek Startac phone has long been the envy of every mobile exec saddled with a larger, less attractive cell phone. Early next year, Motorola will give folks something new to covet: its V-series phone (approximately $500 to $600) will be a tad shorter, 25% narrower and a third lighter than the Startac. The best news: the V-series' talk time reaches a comfortable 160 min., with up to 160 hr. of standby...
Nomo's success is the dominant reason major league teams covet Japanese pitchers. There are two in the Mets camp, and one of them, left-handed reliever Takashi Kashiwada, has a chance of making the team. The Boston Red Sox are saving a spot in the bullpen for Robinson Checo, a Dominican who pitched last year for the Hiroshima Carp...
...most insidious fishing method of all. Sustained by hoselike "hookahs" and portable air compressors, Philippine divers are hunting down big reef fish, stunning them with cyanide and hauling them to the surface alive. The practice allows traders to supply Chinese restaurants with the live fish their affluent customers covet. Meanwhile, the 330,000 lbs. of cyanide the divers dump onto living corals each year is poisoning the reefs...