Word: covered
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Dates: during 1980-1989
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...closeup of the National Football League action, look carefully at the helmets. Chances are you will see the ) word Riddell emblazoned on the nose guard. Riddell Inc. of Chicago has 60% of the N.F.L. helmet market and a peculiar contract: if players use another brand of helmet, they must cover the maker's name. Riddell won that provision in return for supplying N.F.L. teams with free helmets, pads and jerseys...
This Bronx-reared Barnum has magazines in his blood. In the 1960s and '70s, working as a cover designer with the late editor Harold Hayes, Lois turned Esquire's cover into a gallery that registered every shock of those seismic years. As an adman, he taught America's children the insistent demand "I want my Maypo." In the early 1980s he recycled the line to meet their grownup tastes: "I want my MTV." And he's the man who told people, "When you got it, flaunt it" (for Braniff airlines, remember?), a pretty good description of his advertising ethos...
...COVER: As the art market explodes, auction houses and dealers are the winners, museums and the public are the losers...
...Cover: Courtesy Sotheby...
...Vellucci said in an interview that he originally planted the tree so that it would grow and cover the front of the Lampoon building. He said that "they" had tried to destroy it three times earlier, but the tree had always grown back...