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...It’s unrealistic to think women will stop shopping,” Sulmers says. “So if you want this image, do it the smart way—buy it for 30 percent off with a coupon...
...honest...our tours tend to be much more funny.” Where Unofficial Tours will be objectively distinct, is in their comp and business structure. Aside from accruing up to $2,000 a week in tour tips, Unoffical Tours brings in ad revenue by distributing a coupon book promoting local businesses. The group currently has about 10 business contracts and plans on making more deals in the greater Boston area. With this revenue, Unofficial Tour compers “are going to be paid for each round of the comp,” says Jones, “even...
...turn it off. It's there 24/7." Technology, in part, is driving the medium's rebirth. Consumers can now download music, play video games, watch movie trailers or custom-design a pair of sneakers and purchase them - all by interacting with outdoor ads. Signs can send a digital coupon to our cell phones, and soon they may even start addressing us by name, as they did in Steven Spielberg's 2002 futuristic film Minority Report. "We're almost there," says Stephen Freitas of the Outdoor Advertising Association of America, an industry trade group. "Outdoor advertising is evolving to a world...
...have to do so in garbage containers with tight-fitting lockable lids. Even in these containers, the trash will only be allowed out on the streets after 6 p.m. the night before collection. Every Cambridge resident received a postcard in the mail detailing the new regulations and including a coupon for a $12 sealable trash can, redeemable at five of Cambridge’s hardware stores. “Eliminating plastic bags overnight—that will really make a difference in terms of controlling rodents,” said Commissioner of the Department of Public Works Lisa Peterson. However...
...said the cards will serve the purpose of “wishing [the students] a happy birthday from my office and telling them that if they choose to go out and celebrate, I want them to be safe.” Enclosed with the birthday greetings will be a coupon entitling the recipient to a free appetizer at Daedalus—intended to discourage drinking on an empty stomach—as well as a wallet-sized “resource card” listing phone numbers of local taxi companies and emergency contacts at Harvard. In addition...