Word: coupon
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Dates: during 1950-1959
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Benson reported that a "coupon plan" to give away a pound of Government butter to U.S. housewives for each one they bought was rejected for its "administrative awkwardness." A "blended price plan" to sell butter to distributors at very low prices might have helped but at best it would merely slow the piling up of surpluses and cost the U.S. $100 million just to administer. Likeliest of all, said Benson, was a "plant payment plan" that would operate much like a version of the old Brannan plan. Under the plant payment plan, the Government would allow the market price...
...students have written to the CRIMSON concerning "The Harvard Square Deal Coupon Book" and the information about it made available to Harvard men, charging "deception." We believe the following quotation from CRIMSON ads and the single sheet of paper listing the 36 offers, which was available at newsstands, prove this is not the case...
...quote: "practical offers from Harvard Square merchants (made) to draw students into their stores" . . ." to know their merchandise and services better"--"Each coupon describes its one or more offers in specific detail; there are NO hidden strings attached"-- "probably you won't use every coupon . . . but more than half are worth from $1.00 to $11.25 each." Obviously, no student is expected to "maximize his interest" by using every offer; some necessarily have a special appeal...
...addition to our printed suggestion "Sec 'The Harvard Square Deal Coupon Book' and judge its value to you, today" each salesperson was advised to ask prospects to check through the book itself to find those particular offers of practical value to them. There can be no deception here...
...Similar coupon books have been sold at a number of colleges, and have also been available here in the past. Ronald P. Dutton '65 Charles F. Elmes...