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...chat rooms under assumed names and praise their company's product, service or stock: that's just advertising masquerading as conversation. And more directly, consumers are excited about an emerging technology that allows them to click and buy as they consume journalism or entertainment--say, to buy Frasier's couch as they watch the show. That's not entertainment with advertising: that's entertainment as advertising...

Author: /time Magazine | Title: How Will Advertisers Reach Us? | 5/22/2000 | See Source »

Elian was having trouble sleeping. He kept climbing out of his little race-car bed and going into the living room, where his great-uncle Lazaro lay on the white leather couch. The boy had been watching his relatives fight over him all this time; he had seen the news reports. It had been another long day. He snuggled next to Lazaro, who stroked the boy's hair. "I'm afraid. Are they coming for me?" Elian asked again and again. Lazaro tried to comfort him, explaining in a calm voice that everything would be O.K. "Relax," Lazaro said...

Author: /time Magazine | Title: The Elian Grab | 5/1/2000 | See Source »

Donato Dalrymple was dozing on another couch nearby, still dressed in his jeans and polo shirt. One of the fishermen who rescued Elian on Thanksgiving Day, the former missionary had practically moved into the Gonzalez house these past few days, convinced that he had a calling to protect this kid, no matter what. When he heard the pounding and the screaming, he thought it was a dream...

Author: /time Magazine | Title: The Elian Grab | 5/1/2000 | See Source »

...adult food" ("These greens are a little bitter"). "I was short and all, but I wasn't picked on." Now, Sacco, still boyish looking, says he has abandoned most of his belongings and left Portland, Ore., for New York City. He's sleeping on a friend's couch in Brooklyn while attempting to break into the national media and maybe pick up some magazine assignments--covering the wars in Africa, for example, or the Rudy Giuliani-Hillary Clinton race. But he concedes there isn't much cash to be made in drawing long, depressing cartoon strips. That's when...

Author: /time Magazine | Title: Books: What's Going On? | 5/1/2000 | See Source »

...Leverett this weekend, a girl was dancing away like a madwoman when all of a sudden, she keels over. It turns out she had a cramp in her leg, so she had a few boys massaging her and tending to her as she writhed in pain on a couch. As she lay supine, "I Want It That Way" suddenly blasted from the stereo speakers and she leapt up. After screaming in joy at the top of her lungs, she joined forces with other hysterical BSB fans and belted out the song ("with all the hidden oohs and ahhs," she commented...

Author: By Soman S. Chainani, CRIMSON STAFF WRITER | Title: In the [K]now | 4/14/2000 | See Source »

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