Word: corvair
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...small-car segment, however, has been a black hole for GM's aspirations over the years, as the Corvair, Vega, Chevette and Cavalier served as mile markers on GM's road to bankruptcy. Thus, the new small cars will most likely receive a skeptical eye from car reviewers. That's one reason GM has retained 77-year-old Bob Lutz to extend his term as vice chairman indefinitely. A large part of Lutz's new job will be to charm some favorable reviews from a wary press...
...opportunity at the company, including bringing in GM's first African American board member, but he was also forced to issue a public apology in 1966 for the company's efforts to discredit consumer advocate Ralph Nader, whose book Unsafe at Any Speed questioned the safety of GM's Corvair...
...CORVAIR The novel car with its rear-mounted engine is prized by collectors, but its glaring deficiencies helped launch the automotive-safety movement, leading to seat belts, air bags and antilock brakes...
...Armstrong's contention that the club is operating on a more economical basis because of the strike reminds me of a comment issued by an auto expert years ago, when Chevrolet introduced it's Corvair model: "It's the ultimate economy car. It doesn't start...
...early 1960s GM was having trouble building small cars to compete with imports like the Volkswagen Beetle. Chevrolet's ill-fated Corvair, which Ralph Nader judged to be "unsafe at any speed," made few inroads against imports. Yet GM was lulled into complacency by the success of its Pontiac GTO and other trend-setting muscle cars. When buyers flocked to small cars during oil crises in the 1970s, GM's failure to produce a winning model was ominous. "They had become so arrogant and efficient at defining trends that when a fundamental shift took place, they failed to adapt," says...