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...Southwest's core advantage isn't that its employees get paid less for their work; rather, it's that they work more for their pay. They work more productively, more flexibly and more creatively--like Johnny Bomaster. Southwest pilots routinely fly nearly 80 hours a month; United pilots fly just over 50 hours, even in a busy month. Southwest pilots are paid for each trip, not each hour, so they have a strong interest in keeping flights on schedule. And because a big chunk of their compensation comes in the form of stock options, they tend to watch costs like...

Author: /time Magazine | Title: One Airline's Magic | 10/28/2002 | See Source »

...company sells the equivalent of 1,479,452 standard bottles of wine each day. But Moramarco knows that size isn't everything. The U.S. is the world's fourth largest wine producer--after France, Italy and Spain--but it ranks 35th in per-capita consumption. What the industry calls "core drinkers"--those who consume wine at least once a week--comprise 19 million Americans, according to research by the Wine Market Council. Another 29 million Americans drink wine at least once every three months. And both numbers have declined since 1994. Per-capita consumption at 1.95 gal. a year...

Author: /time Magazine | Title: Who Really Owns That Winery? | 10/28/2002 | See Source »

...Beijing's strategic view is that the U.S. has the greatest bearing on China's core domestic and foreign policy objectives. China requires economic growth to achieve stability, and the U.S. takes 40% of China's exports, directly and indirectly employs millions of Chinese workers, and is the single largest foreign direct investor there. Furthermore, learning from the Soviet experience, Beijing wants to avoid bankrupting itself in a futile arms race with America. As for Taiwan, though the U.S. is Taipei's principal guarantor, not even the Bush Administration is prepared to support independence. For the status quo to continue...

Author: /time Magazine | Title: To Be Pragmatic is Glorious | 10/28/2002 | See Source »

...Cuba, as a guest of the U.S. military. How did Khan, a homeopathic doctor who (according to his family) had never picked up a gun, find himself 9,600 kilometers from home locked inside a razor-wired stockade? Defense Secretary Donald Rumsfeld has described Guant?namo's prisoners as "hard-core, well-trained terrorists." But according to his family and friends, Khan was nothing more than a fool in love, caught in the wrong place at the wrong time...

Author: /time Magazine | Title: The Long Way Home | 10/28/2002 | See Source »

...says, "because they get chopped up." The U.K. ratings board has slapped Chamber of Secrets with this warning: "Contains mild language and horror, and fantasy spiders." And Warner Bros. even worried that the new film would receive a PG-13 rating in the U.S. - a dangerous proposition since the core consumers for Potter toys, which generated about half a billion dollars in sales last time around, range in age from seven to 11. The studio was relieved when Chamber of Secrets got a PG rating (like Philosopher's Stone) but Columbus is in danger of becoming his own parental advisory...

Author: /time Magazine | Title: The Dark Side of Potter | 10/27/2002 | See Source »

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