Word: cooling
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...Tanner, who started the company in 1997, figured there would be a bigger audience for golf clothes when he saw Tiger Woods score a victory in just his third amateur tournament in 1996. "I knew he was going to go pro, and I knew golf was going to become cool, that rappers and rockers were going to get into it," he says. But Tanner also believes that to appeal to women, urban consumers and kids, "golf stuff cannot look like golf stuff." So his company created sexier golf styles, like spaghetti-string tanks and baby Ts. He targeted the urban...
...cool to finally see the people sitting on the steps and on the side of the building,” Boyer said...
...shoot them?" The sergeant tries to calm him, explaining that the rules of engagement do not permit the use of deadly force against hecklers. At this point, Adnan, 37, former explosives specialist in the Iraqi army who is one of the platoon sergeants for the battalion, intervenes. "Cool down," he tells Abdullah. "Just remember that everyone here hates us, and keep on with your work...
...most fertile areas for East-West cross-pollinations is music. At S.O.B.'s in New York City, Rekha Malhotra, a.k.a. DJ Rekha, plays bhangra, a cool fusion of electronic dance and hip-hop beats with traditional Indian folk sounds. So popular is Rekha, 33, that her parties have become tourist attractions. "I can go anywhere in the country," she says, "and someone will go, 'Oh, I've been to Basement Bhangra.'" At Sonotheque in Chicago, Brian Keigher, 31, spins a popular fusion style known as "Asian underground"--fast, irresistibly danceable music studded with sitars and thumping tablas. Wade your...
Racking your brain to identify a cool song on the radio? MusicID, a new music-recognition service, can help you name that tune with just a quick phone call: simply dial #43 on your mobile phone, and hold it so that it can pick up the tune. Within seconds, you'll get a text message that gives you the name of the artist and the song. MusicID, the brainchild of Musicphone and Shazam Entertainment, is available to AT&T Wireless subscribers for 99 a call. --By Clara Ogden