Word: cooling
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...quest for cool hooked Zhang Han early. An art student in a loose Donald Duck T shirt and Carhartt work pants, Zhang, 20, has gone from occasional basketball player to All-Star consumer. He pries open his bedroom closet to reveal 19 pairs of Air Jordans, a full line of Dunks and signature shoes of NBA stars like Vince Carter--more than 60 pairs costing $6,000. Zhang began gathering Nikes in the 1990s after a cousin sent some from Japan; his businessman father bankrolls his acquisitions. "Most Chinese can't afford this stuff," Zhang says, "but I know people...
...says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black culture can be aggressive, and Nike softens it to make it more acceptable" to Chinese. At a recent store opening in Shanghai, Nike flew in a streetball team from Beijing...
...percussion, Ryder maps out the loose-fit aesthetic and the ethos of the accompanying rave scene as the album shifts to depictions of the loosely-fit’s high life, with the buoyancy of stand-out “Dennis and Lois” countered by the sultry cool of “Bob’s Yer Uncle...
...movie, then, becomes a woeful drudge of cinematic excess: It’s cool for the sake of cool...
...listening to iPods while training on the ergometers in practice: “That’s just not cool, especially when Stevie Nicks is on the stereo...