Word: coolerator
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...competing soft drink, obviously representing the Forces of Evil. Another character was the Confused Coca-Cola Salesman, neither good nor bad but caught in the limbo of inadequate know-how. Under the influence of the competition's salesman, Barsoum gets careless, fails to ice his Coke cooler, lets point-of-purchase signs go un-revitalized, even pushes the competing soft drink. But the Good Salesman puts everything right in the end and the Confused Salesman gets straightened...
...epilogue (on the importance of refrigeration) showed evidence of greater theatrical cunning, reminiscent of Pirandello. Discovered at stage center is a bright red Coca-Cola cooler. Enters a Coke field man, who begins talking about refrigeration. Suddenly a loudspeaker hidden in the cooler's cool interior cries out: "Stop talking! I can speak for myself." Coke man hurriedly exits, Cooler continues: "I'm a 24-hour salesman ... I advertise the product, I cool the product, I present your product attractively...
...friendly salesman, of course, does not argue, does not sample the merchandise in the store, does not interrupt when the dealer says something, does not make remarks to women customers. He keeps his mind on the cooler (a subject which takes six hours of lectures and demonstrations alone), sees that it is properly stocked, and that the Coke is placed nearest the cooling unit...
Egypt is currently the only threat to the peace. Its army is sizeable, and its anti-Israel sentiment is very strong and very vociferous. An armaments race is in progress between Egypt and Israel, but many observers think that cooler heads may prevail in Cairo...
...Cooler Here...