Word: cool
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Dates: during 2000-2000
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...clients that he went back to school to pick up an M.B.A. "Designers are being invited to the table more and given a voice in making business decisions," says Faust. "I wanted to give the executives more of a reason to consider a design than 'We think this is cool.'" Well, cool could be enough. General Mills is re-examining cereal boxes, Kodak has ditched the black-box camera, Swingline has streamlined its standard stapler. Any company without in-house talent is reaching for a hot design consultant. "Manufacturers recognize that consumers are looking for more than functional benefits," says...
...doesn't have to say it for long. Buying a cool toothbrush is a way of expressing your personality without making a huge commitment other than to dental hygiene. Your sense of style changes, you buy a new toothbrush. Starck was one of the first to sense this with his translucent Brancusi-esque dollop of a toothbrush for Fluocaril in 1989. Now pharmaceutical companies have released a plethora of toothbrushes--ridged, twisted, tapered, with bands, dots and swirls. The same philosophy applies to dozens of products we used to regard as banal--garbage cans, toilet brushes and cheese graters. They...
...years P&G's popularity on Main Street had been matched on Wall Street, where its steady, dependable growth and vaunted brand power, like that of many consumer powerhouses, made it a must for countless portfolios. Sure, wireless PDAs and baby websites may be cool, but you can't diaper the baby with a computer mouse, or clean up spilled milk with a virtual paper towel. "The rumors of the demise of national brands have been greatly exaggerated," says Jim Crimmins, worldwide brand planning director of ad agency...
When I was a kid, everybody smoked, not only astronauts and game-show hosts but moms and dads, grandparents and your second-grade teacher. (Who can forget that first glimpse into the smoke-engulfed teachers' lounge?) Smoking was promoted as being cool and grownup. It was what people in the movies did after sex, for instance...
...that the public has tested these newfangled contraptions, time can only tell who will win this round of the ongoing health vs. style debate. In this round, it seems as if health is winning out, but unfortunately, the healthy way is not always the coolest of cool, and ultimately we know that fashion is fickle and cool rules the school...