Word: cool
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Dates: during 2000-2000
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Even by Silicon Valley standards, life at Google is ridiculously cool. The 120 employees at the two-story office block off Route 101 known as the Googleplex have everything a well-to-do West Coaster could wish for: full-time masseuse, yoga classes, all the Ben and Jerry bars they can eat and organic catering by the guy who used to do meals for the Grateful Dead. The only table in the boardroom is for Ping-Pong. There's pool, shuffleboard, two pianos, twice-weekly hockey games, K'nex models for the nerd set--which is everyone--and even...
...votes. The most linked-to sites win the Google usefulness ballot and rise to the top of search results. More weight is given to "voters" with millions of links themselves, such as Amazon or AOL. If the big hitters are pointing to your Tiger site, Google says it's cool. Popularity equals quality...
William Pollack, a psychologist who examines bullying in his book Real Boys' Voices, agrees that intimidation is too often rewarded. "Aggression, homophobia and violent behavior are looked up to in boys," he says. "Being artistic or musical is not." He cautions, however, that not all child bullies are the cool kids--some are among the most depressed students in a class and may be reacting to being bullied themselves. Pollack is also worried that the phenomenon is on the rise, partly because families spend less time together, which leaves boys fewer outlets for productive communication. "It's a national epidemic...
...later years, when his genius had pried him from anonymity, Guinness played all manner of historical celebrities, from Marcus Aurelius to Pope Innocent III, Hitler to Freud. By then, his eminence had become a cloak that he wore with cool majesty. It was like his "mischievous dolphin smile that spreads and flits away" (John le Carre's words). That smile was tight, wary and tinged with a seer's sadness; it invited affection but repelled intimacy. Emerging from a Guinness film, spectators wondered, "Who was that unmasked...
...seem too out of the ordinary!). He asked if we hung out at some of the hottest city spots like "Lotus" (a new club - and no). He did date himself at one point by mentioning that he used to hang out (presumably in the '70s) at a very cool club called "Save the Robots" or something like that...