Word: controllers
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...that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...
...Hong Kong and [influential Malaysian actor and director] P. Ramlee went back to Malaysia, things changed. If you think of movies produced back in the '50s, the budgets were, like, up to a million, and they were huge in Southeast Asia. UEKRONGTHAM: It's not so much about social control but trying to focus on economic progress. And maybe now is the time when they can focus on creating a film industry. You must remember that in an earlier age people were busy doing other things. Now we realize that we can make money from the creative side as well...
...there's this whole army of filmmakers with a lack of life experience but with technical skills. TAN: It is quite an intriguing combination. Exposure to life is really important. That is the problem in Singapore. There is so much social control. It starts with education, the way we are groomed as citizens. We are taught to follow rules all the time and it is really hard to see out of that box. For me, I am lucky because I was born outside of Singapore, so I can see the box really clearly. As an artist, I don't have...
...invasion. Military vehicles ranging from heavy trucks to jeeps, ambulances and mobile kitchens were everywhere. So were People's Liberation Army soldiers and the paramilitary People's Armed Police, who used improvised pry bars and bare hands to try to get to survivors, and who stepped in to control emotional crowds of victims' relatives...
...regime this insular and paranoid will let that happen. The trouble is, the Burmese lack the kinds of assets needed to deal with a calamity of this scale--and the longer Burma resists offers of help, the more likely it is that the disaster will degenerate beyond anyone's control. "A lot is at stake here," says Jan Egeland, the former U.N. emergency-relief coordinator. "If we let them get away with murder, we may set a very dangerous precedent...