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...Although it is pronounced (and almost spelled) the same, the Weemote is not the same as the Wiimote, the popular nickname for the remote control used in the blockbuster Nintendo video game system the Wii, which has so far sold 28 million units worldwide. Invented by a small Miami company called Fobis Technologies, the Weemote is a nifty television remote control specially designed for little kids that lets parents limit the channels their children surf. It was trademarked in 2000, long before the Wii debuted, which means the commercial use of the Wiimote moniker technically infringes on the Weemote brand...

Author: /time Magazine | Title: The Weemote vs. Wiimote Tiff | 7/18/2008 | See Source »

...Still, you can probably guess which of the two remote-control names is a marketing steamroller (Wiimote) and which is trying to avoid getting flattened into so many transistor chips (Weemote). Nintendo doesn't actually use the term Wiimote in its marketing, but then, it doesn't have to. The Internet takes care of that. Online retailers, from Amazon.com to used-video-game vendors operating out of their houses, advertise the "Wiimote" on their sites, openly or via more obscure means like customer product tags and posted comments. As a result, says Fobis president John Stephen, since...

Author: /time Magazine | Title: The Weemote vs. Wiimote Tiff | 7/18/2008 | See Source »

...proverbial David in the matter, Fobis first approached the Nintendo Goliath in hopes of working out a business solution, one that would give the Redmond, Wash., corporation control of the Weemote trademark - which would seem to make sense, since Nintendo has applied to trademark the Wiimote name in Europe - while helping Fobis rebrand its product. Corporate titans like Microsoft have resolved past trademark problems in similar fashion. Nintendo has so far balked at any such deal. In an email statement, Nintendo spokesperson Charlie Scibetta told TIME, "Because Nintendo does not use and does not plan to use the Weemote trademark...

Author: /time Magazine | Title: The Weemote vs. Wiimote Tiff | 7/18/2008 | See Source »

...masters moderate drinking. In wine-sipping France, the argument went, libation is just a small part of the broad festival of life, not the mind-altering prerequisite for a good time. The French don't wink like the English do at double-fisted drinking; they scorn people who lose control and get drunk in public. It's a neat argument. But it sounds a little Pollyannish now that France itself is grappling with widespread binge-drinking among its youth...

Author: /time Magazine | Title: French Combat Youth Binge-Drinking | 7/17/2008 | See Source »

Fighting the Taliban is equally problematic. Western troops can win any conventional battle against ill-armed extremists, but both history and the latest doctrine on counterinsurgency suggest that ultimate victory will require control of Afghanistan's borders, hundreds of thousands of troops and a much stronger and more legitimate Afghan state, which could take Afghans decades to build. The West does not have the resources to match our ambitions in counterinsurgency, and we never will...

Author: /time Magazine | Title: How to Save Afghanistan | 7/17/2008 | See Source »

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