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Word: contracting (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...night games with Turner Broadcasting's TNT for eight years), dropped $4.8 billion to acquire the entire NFL cable-television package through the 2005 season, giving Team Mouse a sweep. Not to be outrun, News Corp.'s Fox Broadcasting extended its National Football Conference deal with a $4.4 billion contract, a 39% increase over its current...

Author: /time Magazine | Title: Thrown for a Loss by the NFL | 1/26/1998 | See Source »

...networks essentially paid double the previous contract for programming that is steadily losing viewership. NFL ratings have tumbled about 33% since their peak in the early 1980s. And overall network viewership continues to dwindle: the prime-time ratings on ABC, CBS and NBC have fallen 47% over the same period. "What this shows you is that it's not football that is the draw," says Porter Bibb, a media analyst with Ladenburg, Thalmann & Co., "but that the networks are struggling for survival...

Author: /time Magazine | Title: Thrown for a Loss by the NFL | 1/26/1998 | See Source »

...sent to the bench as a result of CBS's acquisition of its AFC rights, had to resort to claiming rational behavior to explain coming up empty-handed. Executives at the unit of giant General Electric called the contract bids "reckless," saying it wasn't worth more than $340 million a year to keep the AFC rights, the weakest in the package, or more than $500 million a year to obtain Monday Night, considered the strongest. "There was no chance of making money in this deal," said Dick Ebersol, president of NBC Sports, after the announcements. "I'll guess...

Author: /time Magazine | Title: Thrown for a Loss by the NFL | 1/26/1998 | See Source »

...betting that owning all the Sunday-night and Monday-night games will make Disney a more powerful viewing and advertising force. The new contract will allow for additional 30-second spots during the games. And since ABC owns and operates 10 stations (O&Os, in the jargon) it can recoup some of its money in big markets like Chicago...

Author: /time Magazine | Title: Thrown for a Loss by the NFL | 1/26/1998 | See Source »

...refusal of California-based wine-maker E. & J. Gallo Co. to sign a contract with the United Farm Workers became a local story when the Harvard Provision Co., a liquor store on Mt. Auburn St., sought to advertise its Gallo stock in The Crimson...

Author: By Jacqueline A. Newmyer, CRIMSON STAFF WRITER | Title: Politics Always a Part of Crimson Editors' Consciences, Consciousness | 1/24/1998 | See Source »

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