Word: contentions
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Dates: during 1990-1999
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Barry Diller sure thinks so. Two long years after the architect of the Fox Network departed his perch at QVC for exile in the Media Mogul Wilderness, the poker-faced, once-and-future content king is ready to reveal his latest card. It is Consumer's Edge, a software developer based in La Jolla, California, that hopes to earn a slice of the online commerce pie by offering what CEO Steve Tomlin calls "deep interviews"--extensive Q&As that match consumers with pretty much any product known to the free market...
...hottest CFM software going, but the Web changes very, very quickly, and potent players already occupy several key markets. Car buyers, for instance, can try Auto-By-Tel or Microsoft's CarPoint; computer shoppers are using Netbuyer; and financial-services advice is available on the Quicken Financial Network. Perennial content giants like AOL are sure to step up to the plate as well...
...Forrester Research report calls these new electronic agents "content-focused matchmakers" (CFMs) and says they must solve three consumer problems: a) a huge selection of products (it's hard to decide what to buy); b) large numbers of vendors (it's hard to decide whom to buy it from); and c) infrequent purchases (you need lots of info that you're going to use only once, which makes it hard to deliver this info cost-effectively). The deep-interview concept, says Tomlin, is based on the belief that "the future was unlimited choice across the Web, and this was going...
Finished? Good. Now, consider: What you have just read is similar in content to stories which will appear in newspapers this morning in virtually every nation that has newspapers. And most of those stories will be much, much larger than this one, no matter whether they are read in Italian, English, Urdu or Swahili...
...staff of 360 "is comprised primarily of students from schools such as Harvard, Yale, Penn, Northwestern and Emory," Katie A. Isenberg '97 says. "The hope is that the content of articles will reflect the intelligence that those schools' reputations suggest...